We have all heard the story of “the rabbit and the turtle”. Or heard from our Grand parents that “slow and steady wins the race”.
However, when it comes to search engine optimization, fast store speed and Shopify site performance are key factors to succeed in the Ecommerce platform.
You have created an online store, but you are struggling to get sales. Don’t worry you are at the right place. You will get the complete solution for your business to get more effective sales.
That is the reality – Most of the users open the website to buy the products from their smartphone and they expect sites to load fast as soon as they click on a link or add to cart button. Slow loading web pages can lead to a high bounce rate, low user engagement, less traffic, and hence a negative impact on your sales.
“40% of people abandon a website that takes more than 3 seconds to load” – Neil Patel, Internet Marketing expert.”
Your website’s performance directly impacts on conversion rate. If you’re looking to improve your Shopify store’s speed, performance matters in Google’s search algorithm.
A slow-loading website can reduce your conversions and profit ratio. In this case, your efforts to launch a Shopify store are totally wasted.
In today’s article, we will discuss some easy tips and tricks to optimize your Shopify Store speed.
What Is Speed Optimization?
Speed optimization is a technique that helps to load your website pages fastly on click. To reduce the customers’ irritation we have to use it.
Here are some ways to make your website speedy and meet the expectations of impatient online users.
Why is Website Speed Optimization Important?
Website speed optimization can lead to a boost in your Shopify Store sales, conversions, and SEO because faster sites are more appealing to both users and search engines. Most users demand fast-loading websites. Website users expect a webpage to load fast & smoothly.
Best Examples in Shopify Plus:
Rhone Apparel started using SFR in April 2020 and saw dramatic improvements over the previous month:
- 15% increase in revenue
- 17% increase in conversion rate
- 12% decrease in average page load
- 37.95% decrease in average server response time
- 3% decrease in bounce rate
Almost 74% of users will not return to a website that takes longer than 4 or more seconds to load. It means you could lose thousands of dollars.
Before starting optimizing the Shopify store make sure to download a Shopify theme backup
Admin > Themes > Actions > Duplicate Theme file
And Download theme , your backup theme will send it to your mail linked with your Shopify store.
12 Tips to Boost your Shopify Store Speed:
If you are running a Shopify Store, the following tips can significantly help you to increase your Store’s loading speed.
- Google PageSpeed Insight
PageSpeed Insights tool is developed by Google. It helps to generate PageSpeed score and PageSpeed suggestions for your pages to make your website faster. The tool reveals the important elements for desktop and mobile separately, like:
- Optimize images
- Minify CSS
- Leverage browser caching and Reduce server response time
- Avoid landing page redirects
- Gzip compression
It is a Website performance Checker & availability monitoring tool for your sites.With this type of monitoring tool, you can ensure that your visitors have the best experience.Pingdom is developed by Solarwinds. Pingdom will test the speed of your website FREE of Cost & provide the recommendation to make your website faster.
GTmetrix was developed by Carbon60. Ans it is a tool for customers to easily test the performance of their web pages.GTmetrix is a Website performance Checker. It is a free tool, with this tool we get detailed reports about site performance. It creates scores for the pages and also provides recommendations to fix them.
2.Take Fast & Responsive Shopify Theme:
Make your store performance better with the fully responsive website:
2. Dawn theme
If you are looking free theme then the Dawn theme is the best option for your store.
It doesn’t mean that high-performing themes cannot be made slower or that they are the best options for your site. If speed optimization is one of your key concerns, these themes might be worth considering.
3.Reduce the Number of Apps Installed:
So, that is why you should go to your store and check any apps that you are not using and remove them instantly. There could be some apps which you just tried out and forget to delete.
4.Compress the Images
- Shopify allows you to add the following image formats:
- JPEG or JPG
Image compression is necessary for faster loading web pages. Make sure your images are an acceptable size when you are optimizing them, and don’t place too many images on one page.
If you perform image compression, you need to keep the image’s quality in mind.
You can use tinypng.com or tinyjpg.com for free to reduce the size of new images. You can see in the below image; I was able to save 80% and 256KB.
( Note: while using online tools it may affect your Image Quality. Compress it on your Risk.)
5.Reduce Large Images Size
Use appropriate images size in your Shopify Store, if you are using an unequal Size of images it might affect your Sales. So that be careful about that I have mentioned Some Specific Images sizes According to Shopify you can follow this.
All official Shopify image sizes
- Product image size: 2048 x 2048 px or 800 x 800px
- Collection image size: 2048 x 2048 px
- Slideshow image size: 1200 to 2000px width, 400 to 600px height
- Header image size: Height no more than 120 px
- Shopify banner size: 1200 x 400 to 600 pixels
- Shopify logo size: 450 x 250px
6.Replace GIF with Static Image
Many Store owner uses Gif files but they still can’t know they are losing their sales by this, So mostly you can avoid the use of GIF file on your website.
Most of the observations, GIFs can be extremely useful as they provide users with a more interactive experience. Once again, this can enhance the UX and branding of your site. The GIF format is extremely large. Just one GIF can significantly increase the size of a page:
So, that you have to use Normal images instead of GIF files.
7.Minify the CSS and JS Files
Minify your CSS and JS files with online Minifier tools like:
you have to Minify the code line by line in Shopify because in this there may be liquid code used. It’s a little bit tricky process.
8.Reduce the HTTP Request:
Use HTTP Requests Checker tool by GiftOfSpeed to Check how many HTTPS requests your page has. You can reduce HTTP requests by doing these following:
- Combine & inline your CSS scripts.
- Minimize the use of design & functional images.
- CSS image sprites.
- Limit the number of social buttons
- Convert images to Base64 code.
Check out this guide on How to make fewer HTTP requests.
9.Minimize Redirects and Broken Links
Too many redirects and broken links may cause the performance issue. What is the easiest way to minimize the number of redirects and broken links? Eliminate unnecessary redirects and fix broken links.
For redirect links
Performance and speed issues are caused by unnecessary redirects, and this slows down a website’s load time. Shopify provides a built-in redirect function called “URL redirect” that allows you to perform 301 redirects.
For Broken links
It is possible for broken links to increase your HTTP requests and affect the user experience on your site. You can use tools like Broken Link Checker and Xenu to find and fix broken links from your website.
10.Use a Image Section instead of using Sliders
Reduce the use of sliders to improve your Store Speed because it takes more time to load instead of a hero image.
11.Reduce the use of video content
Always use the embedded Vimeo, Youtube, etc videos to increase and maintain your Store Speed.
12.Use Speed Booster App
These are the following Speed booster Shopify free & paid apps:
- Page Speed Booster
- Page Speed Optimizer
- File Optimizer
If you are looking to optimized your Shopify Store or you want to boost your Shopify Sales then you are at the right place.
Thanks for Reading.
If you want to fix your Shopify Store Speed Performance Hire Us.