In this Digital Era, you have heard Email Marketing but wait did you know that how this email marketing can become your powerful tool to grow your business and make you Hero from Zero.
Before Dive deep into this,
To begin with, let’s discuss email marketing in its simplest form.
What is the purpose of email marketing?
Email marketing is a way through which you can save lots of money on Advertisement and the Return on Investment is also High.
In simple words- Target your potential customers via Email
So now you must be wondering how I can find my potential customers.
How valuable is email marketing to my business?
First of you need to decide your business is in which category lie-
*and many Digital Services
Let’s take an example of clothing-
If you have the clothing industry and for selling the clothes you will use Google Ads, Facebook Ads, Instagram Ads, and other ads platforms but didn’t get a much better result.
You may lose a lot of revenue from advertisements who clicked on your Ads but didn’t buy from you.
Here comes the term Email Marketing.
When you get the emails via Advertisement.
What can I do to get my potential customers’ emails?
If they click on your Ads and land on the Landing page where they fill the form and you got the email in your data.
This is a way to get the email address of the website visitor, so make sure you make a landing page.
The Landing Page is crucial to making the campaign a success.
There are also free methods through which you can generate leads(emails)
I’ll discuss this in another Blog.
If you got the emails of your potential customers but you’re wondering how can I send the emails.
Sending emails to customers is an effective marketing strategy
In the Digital Age, there are many tools available online that can send emails in bulk.
If you are confusing about which is the best email marketing tool to send emails then comment down below.
suggest to me some email marketing tools.
First of all, you need to create email marketing campaigns.
Example-Let’s take the Clothing industry, You want to sell shirts via advertisement.
If customers click your Ad and go to a landing page where they fill in their email address and then sign up for your email list, you can use the marketing tools to follow up.
What is in the email?
Send them the coupons or vouchers through e-mail for them to buy from you.
Discounted coupons are an effective way to increase your sales.
TIP- For clothing, Instagram is the best place for Advertisement.
Email Marketing tools have many features.
- Sending emails in Bulk
- Create campaigns
- Schedule your Emails
- Automate your emails
- Track emails
- Optimize your emails
- Build Landing page
- Analyze emails
- Conversion monitor
- And many more
How can I create the most effective Email Marketing Templates?
Your mail templates must be short and sweet and have Catchy Headlines.
Your potential customers will open the email faster when it has a catchy headline.
By doing this, you can increase the open rate of your emails.
In the Paragraph, use some images to catch viewers’ interest and attract them to the site.
Attach Discounted coupons to that to inspire them to buy your product.
How do I hire someone for Email Marketing?
To hire an Email Marketer, you need to find a person who understands your business and is prepared to prepare the best budget for you.
Zworthkey offers a variety of digital marketing services, including e-mail marketing.