How SEO can improve your website ranking

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Are you a newcomer to SEO but want to rank #1 on Google? Here are three SEO tactics that will boost your rankings!

#1 Focus on content

Quality content is your number one ranking factor on search engines. Identify and use a specific keyword phrase for each page on your website.

Consider how readers might find your particular page by searching with search terms.

#2 Optimize your meta description and title tag

The title and meta description of your page are two of the most important meta tags on your page. Let’s first cover title tags.

Titles serve as the page title at the top of the browser window and as the headline displayed in search engine results. It is one of the most important metadata on your page.

Here are some other best practices to keep in mind while creating title tags:

Include your target keywords.

  • Write a title that matches search intent.
  • Avoid creating duplicate title tags.
  • Avoid keyword stuffing.
  • Keep it descriptive but concise.

Meta Descriptions

Google typically limits meta descriptions to 155–160 characters, so make sure to summarize your content accurately and keep it under 160 characters.

Here are some tips on writing your meta description:

  • Write unique meta descriptions for each page.
  • Use action-oriented copy.
  • Include your target keywords.
  • Match search intent.
  • Provide an accurate summary.

#3: Optimize Your Images

images contribute the most to the overall page size. In order to increase your website’s overall performance, you need to optimize images for speed. In order to optimize an image, the first step is selecting the best file format, so let’s examine JPEG vs. PNG. vs. WebP.

 PNGs are better suited to images that contain text, line drawings, etc., as opposed to JPEGs, which are good for photographs.

Compress Your Images

The larger a web page’s image file size, the longer it takes to load, which is why it is imperative to reduce the image file size before uploading it on site. 

Provide Alt Text for Images

Alt text still needs to be added to images. Alt text improves accessibility, as it allows browsers to better understand how an image works. While writing alt text for images, avoid stuffing keywords in the description, and be concise.

#4 Improve the User Experience on Your Website

Google closely monitors how users interact with your content. Thus, user experience is a key factor in improving your search rankings.

Page speed affects the user experience of visitors to your site.

Here are a few other tips to ensure that users have a good experience when they visit your site:

  • Use subheadings (H1, H2, H3) to make your text more accessible to readers and help Google better understand your content.
  • Make your content visually appealing by including relevant images, videos, and screenshots to illustrate your points.
  • Don’t use intrusive pop-ups: Popups are not only bad from an SEO perspective, but they also end up annoying your visitors. Since 2017, Google has been penalizing sites that use intrusive pop-ups. 
  • Use white space: White space is an important aspect of good design. So Consider using white space to make your content more readable and captivating for your readers.

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